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avatar for Whitney Cavin

Whitney Cavin

Feedback
Strategist
Richmond, VA
Whitney has work experience at iHeart Media & Universal Music Group.

She has cofounded a Music Market Research program which uses qualitative data to strengthen relationships bands & musicians have with their fan bases.

Her company, Feedback, specializes in ethnographic research, with a team of data scientists who are experts in philanthropy, psychology, ethnography and sociology; the company instigated what is called the "Human Filter" system.