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Wednesday, May 13 • 12:15pm - 1:00pm
Uncoding the Money-Making Magic of Metatagging

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In today’s digital music age, most musicians underestimate the importance of metadata in helping increase revenue and music discovery on music and video streaming platforms. Metadata is crucial for helping artists cut through the clutter of the crowded content pool, and although being a tech whiz isn’t necessary, artists should learn the correct ways to metatag. Hear these industry experts discuss the importance of music metadata, how metadata can be a spoke in the revenue wheel, and what to avoid.

Click here to read more about Metadata for Artists.

avatar for William Gruger

William Gruger

Social/Streaming charts manager, Billboard
William Gruger works at Billboard as the Social/Streaming charts manager, where he analyzes data from Vevo, YouTube, Spotify (via Nielsen BDS) and social analytics (via Next Big Sound) to inform and produce weekly editorial and video content for Billboard Magazine and Billboard.com... Read More →

avatar for Jean-Robert Bisaillon

Jean-Robert Bisaillon

Founder & President, Iconoclaste - TGiT
Jean-Robert Bisaillon is a music composer, Founder and President of Iconoclaste Musique Inc., a music marketing and software design company based in Montreal. He is a board member of SOCAN, of the Songwriters Association of Canada (S.A.C.) and the secretary of Fair Trade Music International... Read More →
avatar for Brandon Martinez

Brandon Martinez

VP, Live Nation Video Network, Live Nation Entertainment
Brandon Martinez is the former Co-Founder and CEO of INDMUSIC, a global rights administration network and YouTube MCN with digital tools and services to increase revenue and audience development on emerging platforms including YouTube, SoundCloud and Dailymotion. Acquired in 2016... Read More →
avatar for Jessica Myers

Jessica Myers

Director of Administration, Big Machine Label Group
Nashville native Jessica Myers is a 15-year veteran of the music industry. Myers specializes in music licensing and domestic and international copyright administration. As the Director of Administration at Big Machine Label Group and Big Machine Music, Myers oversees all aspects of... Read More →

Wednesday May 13, 2015 12:15pm - 1:00pm CDT
Suite 4A&B

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