Music Biz 2015

While the growth of streaming services has sparked debates about royalties, sales impact, and music's value, very little discussion has occurred on how consumers use these services and how this impacts all aspects of music sales and marketing. Jay Frank, noted music business author and industry expert, has independently examined the elements of what has made records successful on streaming services and has identified six key points on how to grow value and revenue in this new ecosystem. This presentation focuses on how streaming is a more disruptive technology than previously experienced by the music industry. By comparing this to other disruptive technologies, he guides the audience thru the various elements of sales and marketing that need to change in order to financially succeed in music moving forward.