Music Biz 2015

2014 was a big year for streaming. 2015 is going to be bigger. But most of the big questions of 2014 remain unanswered and the disruption will intensify. A comprehensive reassessment is required of what role streaming should play, of how to balance out the marketing and revenue capabilities of the rapidly growing marketplace. But with the discovery end game now often another stream instead of a sale, new monetization opportunities and pricing models need to be explored. In this presentation MIDiA analyst Mark Mulligan will present a vision for a next generation of streaming business models and how streaming can best be harnessed to drive growth across music’s value chains.