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Tuesday, May 12 • 9:10am - 9:30am
Keynote Presentation: Customers Before Code

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To build a music tech product that sells and a startup that wins, founders must first deeply understand their market and the customers they intend to sell to. What do they want and need? What problems do they need solved or jobs do they need done? How much would they pay for something that does the job better? How many of them are there and how will you reach them? Until you can answer these questions, it's not yet time to code. In his talk, Shawn Yeager, partner with music tech venture-builder, Back Porch Group, and co-founder of Endorsee, will address how to turn a shiny object into a salable product, applying principles from Lean Startup and Evidence-Based Entrepreneurship.

Click here to read more about the Music Startup Academy program.



Speakers
avatar for Shawn Yeager

Shawn Yeager

Partner, Back Porch Group
Shawn Yeager is a Partner with music tech venture-builder, Back Porch Group (BPG), and Co-Founder of Endorsee. At BPG, he leads customer and business development for their portfolio companies, and consults to startup and enterprise clients on business model design, product strategy, customer acquisition and growth. Previously, Yeager founded and led a management consulting firm whose clients ranged from indie game developers to multi-billion... Read More →



Tuesday May 12, 2015 9:10am - 9:30am
Davidson B