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Wednesday, May 13 • 2:40pm - 3:15pm
Selling Music Through Sight, Sound, Motion (& Timing)

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In the dawn of music television, music videos were invented as promotional “commercials” for songs and albums. Fast forward 35 years to the digital age and music videos have proven to be an important revenue stream for artists. But their place in an album’s promo campaign has gotten even stronger with many artists choosing to release music via video at the same time the audio is heard for the first time. In this session, we’ll explore some real data demonstrating how music videos have become more popular than ever with artists and fans, and how they have become one of the most important marketing components for an album release. We’ll also look at the rise of “sleeper” videos – and how they contributed to the organic development of artists like Meghan Trainor and Iggy Azalea. Finally, we'll look at the monetization opportunities music videos create for artists and brands and why more opportunities for brands = greater revenue for artists.

avatar for John Brauer

John Brauer

Director of Metrics & Analytics, Vevo
John Brauer serves as Director of Metrics & Analytics for Vevo, the world’s leading all-premium music video and entertainment platform. Based in Vevo’s NYC headquarters, he oversees the collection, processing and analysis of data from Vevo’s 11 billion monthly video views. Brauer’s... Read More →
avatar for Adam Smith

Adam Smith

Sr. VP, National Sales, Vevo
Adam Smith is a sales leader with a proven track record of revenue development and team building at Vevo. Having been a key sales contributor to some of the most successful publishers over the last decade, he brings expertise in video, social, mobile and emerging platforms. In his... Read More →

Wednesday May 13, 2015 2:40pm - 3:15pm CDT
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