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Wednesday, May 13 • 2:00pm - 3:00pm
The Role of High Resolution Audio in the Industry

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Digital music streaming adoption continues its global assent. On-demand access to music grew by 54 percent to 164 billion paid-for streams in the US alone and may have helped the record business break even in 2014. As the streaming industry heats up and becomes ever more competitive, differentiated product offerings that reproduce the full range of sound from recordings, exactly as the artist intended, are a new and compelling option for an increasing number of music fans and electronics consumers. The last 12 months has seen new High Resolution Audio (HRA) music service launches and the creation of a formal definition for HRA by the industry to help consumer electronics manufacturers and retailers in their efforts to market the latest compatible devices and help provide more clarity for consumers. From a commercial perspective, HRA offers the prospect of attractive new revenue streams and allows providers to tap into audiences who would normally shun digital music services due to audio quality. With various service providers now claiming to offer high quality tracks at premium prices, how does one know the difference in quality and is it good enough to convince the consumer to pay extra? This panel draws on the knowledge of industry experts including audio engineers, label execs, music technologists, consumer electronics experts and the producers responsible for creating some of the world’s best loved music. It seeks to answer the key questions, break down the jargon and de-myth High Resolution Audio. Questions this panel aims to answer include:

  • What is true High Resolution Audio?
  • What are the record labels doing to make more HRA tracks available for fans to enjoy?
  • What are the licensing implications for service providers?

  • Quality versus convenience – have we reached the point where we can have both?

  • Are service providers equipped to offer HRA in response to increasing consumer demand?

  • How important is hardware in the HRA ecosystem?

  • Realistically how easy is it for users to access HRA tracks over carrier networks?

  • What should the consumer look for when searching for services offering true High Resolution Audio tracks?

  • What are CE manufacturers, music companies and service providers doing to promote hi-res audio to consumers?

  • How soon will hi-res streaming services become a reality?

Moderators
avatar for Marc Finer

Marc Finer

Sr. Director, DEG: The Digital Entertainment Group
Marc Finer is the Founder and Managing Director of Communication Research Inc. (CRI), a strategic consulting group that provides marketing support for the latest developments in digital entertainment, including a variety of emerging products, platforms and services. Prior to establishing CRI, Finer served as Product Communications Director for Sony Electronics, where he was responsible for coordinating the marketing and promotional efforts behind... Read More →

Speakers
avatar for Chuck Ainlay

Chuck Ainlay

Music Producer/Engineer
Multiple Grammy and ACM Award-winning Producer/Engineer, Chuck Ainlay has recorded and/or mixed well over 300 albums, including work with legendary and current Country music artists such as George Strait, Taylor Swift, Miranda Lambert, Lee Ann Womack, Steve Earle, Lyle Lovett, Emmylou Harris and The Dixie Chicks. He has placed his distinctive production and engineering stamp on projects with mainstream Pop artists such as Dire Straits and... Read More →
avatar for Jim Belcher

Jim Belcher

VP, Technology & Production, Universal Music Group
Jim Belcher is VP of Technology and Production for Universal Music Group’s Global Digital Business division. A 16-year UMG veteran, he works with a global team to evaluate emerging technologies and identify new business opportunities on behalf of the company’s expansive roster of artists and labels. He also works closely with UMG’s key digital music partners Beats, Rhapsody, YouTube, Apple and Amazon. Among Belcher’s... Read More →
avatar for Bruce Botnick

Bruce Botnick

VP, Content Acquisition, Pono Music
Bruce Botnick is an American audio engineer and record producer, best known for his work with The Doors, and with Love. He engineered Love's first two albums, and co-produced their third album, Forever Changes, with the band's singer-songwriter, Arthur Lee. | In November 1970, he took over production of The Doors' L.A. Woman album - their last with lead singer Jim Morrison - Bruce also has a credit as assistant engineer on the Rolling Stones... Read More →
avatar for Maureen Droney

Maureen Droney

Managing Director, The Recording Academy P&E Wing
Currently Managing Director of the Producers & Engineers Wing and Recording Technology at The Recording Academy, Maureen Droney is a former recording engineer who worked with, among others, artists including George Benson, Whitney Houston, Herbie Hancock, John Hiatt, Tower of Power and Carlos Santana, including on Santana’s GRAMMY-winning album Blues for Salvador. Prior to joining The Recording Academy, Droney managed the Kiva Family of... Read More →
avatar for Matt White

Matt White

Director of User Experience, Omnifone
Matthew White joined Omnifone in 2005 as part of the content and product team to originally manage and advise on audio and catalogue metadata bringing industry experience into the technology startup. His background covers 18 years in the music industry as a recording and mix engineer and record producer. He currently serves as Director of User Experience, covering all major aspects of product design and music technology from the psychology of... Read More →


Wednesday May 13, 2015 2:00pm - 3:00pm
Davidson B

Attendees (48)