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Thursday, May 14 • 3:30pm - 4:00pm
Big Data Means Big Opportunities

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The music industry has seen a big shift with an increasing amount of brands and agencies activating around artists. From festivals to award shows, brands want in with music consumers… but they also want proof of ROI. This presentation will cover how brands, agencies and artists are leveraging biig data to plan, measure and maximize music campaigns. Includes case studies, talent analytics and brand affinity insights across key demographics and across fans of specific music genres and activities.

Moderators
avatar for Tatiana Simonian

Tatiana Simonian

VP, Branded Music, Nielsen Entertainment
Tatiana Simonian is VP of the new Branded Music division at Nielsen Entertainment. She is the former Head of Music for Twitter, where she developed global marketing campaigns for the biggest brands, artists and music companies in the world. She has also worked for Disney Music Group and Hot Topic LLC, as well as written for Rolling Stone, LA Times, Anthem Magazine and LA Weekly. As an artist, she has played in front of thousands and toured the... Read More →

Thursday May 14, 2015 3:30pm - 4:00pm
Capitol 2/3

Attendees (65)