The new customer acquisition battleground is context. Enhancing the listening experience is essential to differentiating the value of recorded music services in order to capture “earshare.” This forum will discuss the implications of the shift toward high quality audio, visual, and informational assets. It is imperative that content owners future proof their assets, but what does that require in a market with disparate options? What are the costs and realities of retrofitting catalogue for the demands of the future? The cost of future proofing assets moving forward? What is the standard for HQA? How do you create 4000 x 4000 pixel images of album minis from catalogue created 25, 30, 40 years ago? What else are users looking for, and what data infrastructure is needed to support the needs of customers?
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