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Tuesday, May 12 • 3:55pm - 4:15pm
The Fan: Understanding How They Drive Change

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The music business is undergoing big changes and music consumption is only part of the story. To see the big picture, we must recognize what’s driving change — the fan. This session offers an overview of the state of music — past, present and future and highlights changes in the industry. Nielsen will take a rich view of fans, including insights across specific genres, consumer segments, talent analytics, case studies and cross-channel consumption to understand how they are engaging with music.

Click here to read more about the Metrics & Sales Analysis Town Hall program.

avatar for David Bakula

David Bakula

Sr. VP of Analytics and Client Development, Nielsen Music
David Bakula is Sr. VP of Analytics and Client Development for Nielsen Entertainment. In this role, he leads all analytical initiatives within music for the Nielsen. He has 20 years of analytical experience in media analytics and consumer research in the entertainment industry. Bakula... Read More →

Tuesday May 12, 2015 3:55pm - 4:15pm
Capitol 1

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