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avatar for Kerri Mason

Kerri Mason

SFX Entertainment
SVP, Integrated Marketing
NYC

Kerri Mason is Sr. VP of Integrated Marketing at SFX Entertainment, the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals. SFX was born out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance and React Presents. Prior to that, she covered the dance music industry for Billboard magazine for 10 years, chronicling its explosive rise. She was also a media and marketing specialist, consulting with artists and brands and spending six years in the corporate divisions of Hearst and Conde Nast.