Joe Armenia leads music industry relations for Rdio, one of the world's largest music streaming services. In this capacity, Joe is responsible for building and maintaining high level symbiotic content marketing relationships with all major and independent record labels, distributors and other content providers; with key artists and management firms; with high-profile influencers, celebrities and brands; and with others in the music and entertainment industries.

Joe has over 20 years experience in the entertainment industry, from radio to television to film and, now, digital music. Joe has led consumer marketing campaigns for countless top names, from HBO and Live Nation to Radiohead and Madonna. Most notably, Joe served as Vice President, Music Marketing & Promotion at MTV, where he directed countless artist partnerships, created award-winning touring franchises and produced dozens of live concerts and events.