After working in various roles in the music industry for years, Julien Simon went on to develop digital strategy and sales development at BMG Music in 2004 and then at Sony Music for four years, with partners including iTunes, Amazon and Orange. In 2008, he took the opportunity to join Deezer, an innovative and dynamic music startup, as VP of Music Rights and Label Relations. After negotiations with rights holders and business partners, Deezer launched in 182 countries in 2011, offering an ad-based and direct subscription services and developing partnerships with mobile carriers in almost 45 countries. Simon moved two years ago from Deezer HQ in Paris to NYC, where Deezer has launched in September 2014 with Sonos and Bose partnerships, followed by the acquisition of Stitcher company and then the replacement of Muve application by Deezer through Cricket/AT&T network. He is running content strategy, covering licensing department and works closely on the business strategy here in the United States.