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Kwame Taylor-Hayford

Sid Lee
Head of Digital

Born in New York City but raised in Africa & Europe, Kwame's acute sensitivity to the creative potential of technology has fueled his career in emerging media. At Sid Lee, he leads the agency and clients on innovation and technology, impacting structure and process to ensure designers, developers, producers, and data experts are well integrated into the creative process to deliver ideas that elevate the consumer experience. Before joining Sid Lee New York, Kwame led integrated production for Anomaly and Saatchi & Saatchi in New York. Earlier in his career, he worked at Media Arts Lab. Kwame's work with clients such as Uniqlo, Nike, Apple, Budweiser, Captain Morgan, Toyota, and JCPenney has been recognized by leading industry organizations Cannes, D&AD, and the One Show, as well as the Webby, CLIO, Effie, RACie, Creativity, and Favourite Website Awards.