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avatar for William Gruger

William Gruger

Billboard
Social/Streaming charts manager

William Gruger works at Billboard as the Social/Streaming charts manager, where he analyzes data from Vevo, YouTube, Spotify (via Nielsen BDS) and social analytics (via Next Big Sound) to inform and produce weekly editorial and video content for Billboard Magazine and Billboard.com. His works can be found in Billboard Magazine and all over the Internet, and he has been featured in the Los Angeles Times, New York Post, and Reuters.  His foundations are in the startup and agency world, with previous work experience with Next Big Sound and Carrot Creative.